What kind of data we collect?
Our website may use the so-called Facebook conversion pixel or LinkedIn’s Insight Tag to manage advertising on Facebook, Instagram and LinkedIn and for remarketing purposes. The Facebook pixel and Insight Tag are designed to collect data on the visits and behaviour of users navigating our website. This allows us to commission ads on Facebook, Instagram or LinkedIn targeted at those people who have been on the website (remarketing) or individual subpages of the website. We then receive statistics from Facebook or LinkedIn that solely relate to the effectiveness of the ads, without reference to specific individuals. This way, we can check the effectiveness of ads on Facebook, Instagram or LinkedIn for statistical and market research purposes.